The platform is rolling out a new feature that enables them to lessen the volume of AI-made videos appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 billion content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread launch. This development coincides with a rise in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for poor-quality, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, from computer-generated images to educational videos, and we aim to give people the option to see more or less of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The service announced that there are now 1.3bn videos on its network identified as made with AI. Collectively, over 100 m videos are added to the service every day, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to decrease or raise the level of artificial media they view by using the “manage topic” feature in the application and choosing “AI-generated content”. Additional categories that are already be modified under the tool cover current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
Its policies require users to identify “realistic” AI-made content, and it forbids malicious AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the platform will henceforth apply an AI-generated label to content created with its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This measure is aimed to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2 million educational fund for professionals and organizations to create informative material about ethical AI use. This initiative will benefit charitable organizations dedicated to training coding and technology.
Platform Protection
The platform has supported its safety measures, amid controversy over proposals to lay off a large number of content moderators in Britain. It is set to cut 439 jobs in its user protection division in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
